Page 3 - III.D.3-BBA-Student-Handbook

Greetings from the President

Welcome to the Swiss School of Management, where the voyage
to a brighter and more prosperous future awaits you. This
catalog transcends a mere list of programs and modules; it
serves as your gateway to a myriad of opportunities. Opting for
SSM means embarking on an educational odyssey that furnishes
you with the skills and insights essential to navigating the
complexities of the globalized business world with confidence.

At the Swiss School of Management, we take pride in seamlessly
integrating educational excellence, professional acumen, and
contemporary standards, all while fostering an environment of
personalized attention and inclusivity. Our unwavering
commitment to delivering quality education is matched only by
our resolve to ensure its practical relevance in today's ever-
evolving professional sphere.

Since our establishment in 1991, the Swiss School of
Management has stood out by prioritizing tailored education
over a one-size-fits-all approach. With our esteemed faculty providing personalized guidance
from enrollment to graduation, we consistently produce tangible success stories that underscore
the effectiveness of our approach.

With a diverse student body and faculty, the Swiss School of Management epitomizes a truly
global educational institution. Nestled in the heart of Europe, amidst the picturesque and affluent
city of Zurich, we offer a unique setting for learning within an international melting pot. Our In-
Residence Programs in Rome, Brescia/Milano, Barcelona, Dubai, Cairo, and Bahrain provide
unparalleled opportunities for travel, exchange, and study abroad—all under the same academic
roof.

In an era where global perspectives are paramount, SSM empowers its students with the insights
and skills necessary to thrive in an interconnected world. Our hybrid delivery approach allows
you to attend classes in person, in real-time via our online platform, or through podcasts—
ensuring that you never miss a class, even while traveling for leisure or business.

I warmly invite you to experience the distinctive essence of the Swiss School of Management
firsthand. Our rigorous curriculum, renowned faculty, and cutting-edge facilities converge to
chart the course for your journey to a triumphant future. Join us as we embark together on the
path to success.

Dr. Massimiliano Bracalé
Founding President

1 | Version 6 adopted May 16, 2024